You've heard of "The Ford Story"? Well here's something like that, but at a Dealer level. It seems more and more dealers are grabbing their video camera, shooting their story, and putting it online. And who would have ever guessed that something like this can be done in less than a week. How do I know? Me and my buddy did it. Powerful. Very powerful. Gratuitous plug. For more info, visit us online at http://www.flashpointcommunications.com
Sunday, February 22, 2009
Attn: car dealers who do local events. new way from Flash Point to capture and deliver leads. http://ping.fm/b2zC9
Takes serious guts
Don't know what this has to do with marketing your car dealership...except, both takes nerves of steel. Holy Sh**.
Our Goofy Holiday Promo
Got a few emails to post this here, too. Looks like our holiday promo with Katie Cleary and of course Dan Ferrara was a hit. He was a very good sport.
Katie Cleary our new spokesperson
How cool is this? You may have seen her on Deal or No Deal or America's Next Top Model, but now we've got her. Katie Cleary is our new spokesmodel/spokesperson. Even better? We ran a sweepstakes with all of our Ford Lincoln Mercury Dealer Clients. Katie has agreed to fly out to one of our Dealer clients to shake hands, meet customers.
Next Generation Website for Dealer Groups
Yes! Next Gen sites are finally here for Lincoln Mercury. We couldn't be more excited about the regional automotive sites we're launching around the country--I think about 30 in all. Here's a look at one of the latest sites we launched for the Atlanta Lincoln Mercury Dealer Group. HTML on home page, customizable by the Agency. Deep site, with plenty of content. Online visibility will be good and only get better as we add content. Average length of time on site good and getting better. Lead gen strong and getting better. We're really, really stoked. And the Dealer feedback has been even better.
How is Ford reacting? Pretty good it seems...several Dealer Groups have popped up asking us to do the same for them. Really good stuff.
Best part...individual car dealers can now begin picking up the platform now...killer dealer site at 1/10 the cost.
Monday, February 2, 2009
Research Study Shows that Automotive Display Ads Lift Dealer Results from Paid and Organic Search by 144%
Across multiple industries, online display ads lift paid and organic search engine marketing results by an average of 155%... The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a study by Specific Media that was reviewed, validated and published by MarketingVox.
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