Here in NYC was great to see some friends--Wayne LM, Martin Retail and of course Y&R. Some great marketers. I think, for me, the most fun was helping Wayne LM get set up with a Youtube channel and launch their digital marketing efforts. Marketing for car dealers is some of the fastest moving marketing ever. They make decisions lightning fast and are always trying new things. They're LOVING the idea of video marketing. And I think it's going to pay off. In less than 15 minutes (ok, maybe 20), they were up and running with a youtube channel, made their first video and launched to the world. take a look.
Convinced we're going to see a ton more in the car dealership space--using video.
Saturday, January 31, 2009
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