Flash Point Bonfire: The first episode. Dan and I talking about our new dealer tools (flash leads): http://ping.fm/eV9dA

Takes serious guts

Don't know what this has to do with marketing your car dealership...except, both takes nerves of steel. Holy Sh**.

Our Goofy Holiday Promo

Got a few emails to post this here, too. Looks like our holiday promo with Katie Cleary and of course Dan Ferrara was a hit. He was a very good sport.

Katie Cleary our new spokesperson

How cool is this? You may have seen her on Deal or No Deal or America's Next Top Model, but now we've got her. Katie Cleary is our new spokesmodel/spokesperson. Even better? We ran a sweepstakes with all of our Ford Lincoln Mercury Dealer Clients. Katie has agreed to fly out to one of our Dealer clients to shake hands, meet customers.

Next Generation Website for Dealer Groups

Yes! Next Gen sites are finally here for Lincoln Mercury. We couldn't be more excited about the regional automotive sites we're launching around the country--I think about 30 in all. Here's a look at one of the latest sites we launched for the Atlanta Lincoln Mercury Dealer Group. HTML on home page, customizable by the Agency. Deep site, with plenty of content. Online visibility will be good and only get better as we add content. Average length of time on site good and getting better. Lead gen strong and getting better. We're really, really stoked. And the Dealer feedback has been even better.

How is Ford reacting? Pretty good it seems...several Dealer Groups have popped up asking us to do the same for them. Really good stuff.

Best part...individual car dealers can now begin picking up the platform now...killer dealer site at 1/10 the cost.

Research Study Shows that Automotive Display Ads Lift Dealer Results from Paid and Organic Search by 144%

Across multiple industries, online display ads lift paid and organic search engine marketing results by an average of 155%... The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a study by Specific Media that was reviewed, validated and published by MarketingVox.

Video Marketing

Here in NYC was great to see some friends--Wayne LM, Martin Retail and of course Y&R. Some great marketers. I think, for me, the most fun was helping Wayne LM get set up with a Youtube channel and launch their digital marketing efforts. Marketing for car dealers is some of the fastest moving marketing ever. They make decisions lightning fast and are always trying new things. They're LOVING the idea of video marketing. And I think it's going to pay off. In less than 15 minutes (ok, maybe 20), they were up and running with a youtube channel, made their first video and launched to the world. take a look.



Convinced we're going to see a ton more in the car dealership space--using video.