How to Sell with Social Media?

How do you use Social Media to sell? Can you use it to sell?

This quick post is in response to that very question.

We've had phenomenal success on behalf of our clients with our social media efforts lately. And the key for us and our clients has been to create a unique and compelling opportunity for people to engage in a deep and meaningful way with our client brands. So, whether it's their love of California ,
or desire to contribute to their community , or just a plain old itch to roadtrip to Vegas...while getting a chance to drift Mustangs and race F150's, we've found success in the simple idea of creating unique content, relevant to the group who we intend to attract and engage, always hold our client's brand in high esteem and creatively and thoughtfully integrate interesting and useful product knowledge. It's hard work...but if you check out the pages, you'll also see how much fun it can be.

For more information on "The Best of California" check out: http://bit.ly/BestofCA
For more information on "We Love our Southwest Community" check out: http://www.facebook.com/southwestlm
For more information on "Desert Adventure" check out: http://www.facebook.com/yourlocalforddealers

Video Marketing

Here in NYC was great to see some friends--Wayne LM, Martin Retail and of course Y&R. Some great marketers. I think, for me, the most fun was helping Wayne LM get set up with a Youtube channel and launch their digital marketing efforts. Marketing for car dealers is some of the fastest moving marketing ever. They make decisions lightning fast and are always trying new things. They're LOVING the idea of video marketing. And I think it's going to pay off. In less than 15 minutes (ok, maybe 20), they were up and running with a youtube channel, made their first video and launched to the world. take a look.



Convinced we're going to see a ton more in the car dealership space--using video.